Hi, I’m Suzanne.
And I love words. More importantly, I love the POWER of words. Words can change an outlook, a mind, a relationship, a day, a life. I have professional expertise as a B2B and B2C content marketer, copywriter, and storyteller. My “sweet spot” is in using my strategic thinking, creativity, and people skills to help small businesses and brands build a loyal audience.
- Content Marketing
- Strategic Communication
B2B CONTENT MARKETING
From Unknown Startup to Most Loved
As a startup in the crowded cybersecurity space, Red Canary built its brand reputation by regularly delivering high quality content in a niche market that was predicted to grow. I built and led the content marketing program, writing strategic articles and collaborating with subject matter experts to create a steady stream of content.
Creating Emotional Connections with Customers
The pandemic has been grueling for many small businesses. For one Denver-based company, it was a chance to reinvent itself. This story shares how Patrick and Mara Tcheunou pivoted their entire business model in a true testament of perseverance and grit.
Launching a Global Rebrand
Janus Capital Group launched a new brand identity to position itself as a disciplined investment firm with top-performing funds. I wrote print and digital ads that ran in trade publications like Barron’s and Financial Advisor, as well as direct mail campaigns targeting individual investors.
B2C Content Marketing
Building Brand Loyalty in a Down Market
After the housing bubble burst, Richmond American Homes needed a new way to engage with potential buyers. Our internal ad agency developed a home and lifestyle magazine targeting homeowners. As a member of the editorial launch team, I pitched feature stories, researched and wrote articles, and collaborated with designers and photographers to bring the magazine to life.
Engaging Target Audiences
Wayin was a marketing technology startup that targeted brand marketers and agencies. I partnered with our creative team to develop numerous high-converting demand generation assets, including this lookbook full of creative ideas for using the Wayin platform to attract holiday shoppers.
Beyond the Office
End of Men
In November 2020, I accomplished a lifelong dream of publishing a novel. End of Men takes place in a dystopian future and is built on a simple premise: what would happen if males stopped being born? It’s a story of courage and resilience, and a reminder of what binds us together when everything is falling apart.
Flexing Creative Muscles
Writing is more than a job; it’s a hobby and a passion. I enjoy blogging about personal growth, creativity, and my insights on life.